Unbounce pricing 2026 begins at $29 per month for Starter when you choose monthly billing. Paying annually reduces that cost to $22 per month, a 25% saving. Build is priced at $99 per month, Experiment at $149 per month, and Optimize at $249 per month with monthly billing. Their annual monthly-equivalent prices are $74, $112, and $187.
Businesses and agencies with larger requirements can choose Concierge and Agency plans with custom pricing. Across all plans, Unbounce provides unlimited conversions, unlimited subdomains, 100+ templates, free hosting, and customer support.
Unbounce also gives new users a 14-day free trial without requiring a credit card. The trial provides access to the plan selected during registration, although trial-specific restrictions apply.
Unbounce Pricing at a Glance
Unbounce Plan | Monthly Billing | Annual Billing | Monthly Visitors | Users | Root Domains |
Starter | $29/month | $22/month | 500 | 1 | 1 |
Build | $99/month | $74/month | 20,000 | 1 | 1 |
Experiment | $149/month | $112/month | 30,000 | 3 | 2 |
Optimize | $249/month | $187/month | 50,000 | 5 | 3 |
Concierge | Custom | Custom | 100,000+ | 15 | 5 |
Agency | Custom | Custom | 50,000+ | 5+ | 10+ |
For Starter, Build, Experiment, and Optimize, annual billing provides a 25% saving versus monthly payments. Concierge and Agency costs are determined by individual requirements.
Unbounce Pricing in Details
The latest Unbounce pricing includes plans built for everything from launching a few landing pages to running high-volume marketing campaigns. Here, we take a closer look at each plan’s cost, visitor limits, features, users, domains, and advanced optimization tools.
1. Unbounce Starter Pricing
Unbounce Starter costs $29 per month when paid monthly and $22 per month with annual billing. It is aimed at people launching their first landing pages and looking for essential campaign tools.
The plan allows 5 landing pages, 500 monthly unique visitors, 1 user, and 1 root domain. Users also receive the drag-and-drop builder, lead generation forms, free hosting, and Unbounce’s MCP server.
Unbounce Starter Features
The Starter package provides:
- Landing Page Builder: Design landing pages with the drag-and-drop builder and publish up to 5 pages.
- Traffic Limit: Accommodate up to 500 monthly unique visitors.
- Domain & Users: Connect 1 root domain and provide access to 1 user.
- Lead Generation: Use lead generation forms to collect visitor information.
- MCP Server: Connect Unbounce’s MCP server with compatible AI assistants and workflows.
- Hosting & Templates: Receive free hosting and access to 100+ templates.
- Support: Access phone, email, and live chat customer support.
Starter is suitable for smaller campaigns and first landing page projects. Its 500-visitor ceiling, however, can become restrictive when traffic starts growing, which may make Build or another higher plan more suitable.
2. Unbounce Build Pricing
Unbounce Build costs $99 per month with monthly payments or $74 per month when billed annually. The plan removes the 5-page restriction and increases the visitor allowance to 20,000 monthly unique visitors.
It also introduces popups, sticky bars, multi-step forms, AI copywriting, custom code and styling, and more than 1,000 integrations.
Unbounce Build Features
Build provides everything in Starter, along with:
- Unlimited Landing Pages: Publish as many landing pages as needed instead of stopping at 5.
- Higher Traffic Limit: Support up to 20,000 monthly unique visitors.
- Popups & Sticky Bars: Use popups and sticky bars to capture leads and promote campaigns.
- Forms & Lead Capture: Create multi-step forms for more detailed lead collection.
- AI Copywriting: Use AI copywriting tools during page creation.
- Custom Design: Add custom code and styling for campaign or brand requirements.
- Integrations: Access more than 1,000 integrations plus custom scripts and pixels.
Build fits marketers who need several landing pages and more traffic capacity but do not yet need advanced conversion testing.
3. Unbounce Experiment Pricing
Unbounce Experiment costs $149 per month on monthly billing or $112 per month annually. It raises the monthly unique visitor allowance to 30,000, supports 3 users and 2 root domains, and adds conversion testing functionality.
Unbounce Experiment Features
Experiment includes all Build features, plus:
- Unlimited A/B Testing: Compare landing page versions with unlimited A/B tests.
- More Traffic & Users: Support 30,000 monthly unique visitors, 3 users, and 2 root domains.
- Unlimited Variants: Build unlimited variants for testing.
- Traffic Allocation: Decide manually how traffic is split between variants.
- Testing Data: Use confidence intervals when evaluating experiment results.
- Dynamic Text Replacement: Adjust page text according to visitor information or campaign context.
- Conversion Insights: Review landing page results through conversion insights and reporting.
Experiment is geared toward marketers who want to test and compare landing pages. It is particularly useful when experimentation is a consistent part of campaign decisions.
4. Unbounce Optimize Pricing
Unbounce Optimize costs $249 per month with monthly billing or $187 per month with annual billing. It accommodates 50,000 monthly unique visitors, 5 users, and 3 root domains.
On top of Experiment’s capabilities, Optimize provides AI traffic optimization, scheduling, advanced triggers, industry benchmarks, and audience insights.
Unbounce Optimize Features
Optimize includes everything in Experiment, plus:
- AI Traffic Optimization: Use AI traffic optimization to direct visitors toward page experiences that can improve campaign results.
- Higher Limits: Accommodate up to 50,000 monthly unique visitors, 5 users, and 3 root domains.
- Scheduling: Schedule landing pages, popups, and sticky bars for specific campaign periods.
- Advanced Triggers: Set advanced rules for when campaign elements appear.
- Industry Benchmarks: Compare performance using industry benchmarking information.
- Audience Insights: Learn more about visitors interacting with campaigns.
- Conversion Tools: Continue using A/B testing, unlimited variants, dynamic text replacement, conversion reporting, and the other Experiment functionality.
Optimize is intended for larger campaigns where increased traffic capacity and automated optimization tools are important.
5. Unbounce Concierge Pricing
Unbounce Concierge pricing is custom, with no standard monthly or annual price published. It targets larger companies that need greater limits and expert assistance.
Unbounce Concierge Features
Concierge provides:
- Unlimited Pages: Create unlimited landing pages for larger campaign programs.
- High Traffic Capacity: Plans begin at 100,000 monthly unique visitors.
- More Users: Standard plan information lists 15 users.
- More Domains: Support up to 5 root domains.
- Implementation Services: Receive professional assistance with implementation.
- Dedicated Support: Work with a dedicated customer success manager.
- Custom Plan Options: Discuss pricing and requirements directly with Unbounce.
Concierge is intended for companies that have outgrown standard self-service plans and need additional assistance.
6. Unbounce Agency Pricing
Unbounce Agency pricing is custom and is designed for agencies running campaigns across clients, teams, and domains.
Unbounce Agency Features
The Agency package provides:
- Unlimited Pages: Publish unlimited landing pages across client campaigns.
- Agency Traffic: Plans begin with 50,000 monthly unique visitors.
- Multiple Users: Plans start with 5 users and can support larger team needs.
- Multiple Domains: Plans begin with 10 root domains.
- Implementation Services: Get assistance with account implementation and setup.
- Dedicated Customer Success: Receive support from a dedicated customer success manager.
- Agency Directory Listing: Eligible agencies can be listed in Unbounce’s agency partner directory.
Agency is designed more for agencies handling multiple clients than for individual marketers.
What Does Unbounce Include?
Unbounce centers on landing page creation, conversion campaigns, and optimization tools that help marketers improve campaign performance.
Every plan includes unlimited conversions, unlimited subdomains, 100+ templates, free hosting, and customer support.
Depending on the plan, users can also get landing page creation, popups, sticky bars, A/B testing, dynamic text replacement, AI copywriting, Smart Traffic, audience insights, conversion reporting, and advanced targeting.
- Unbounce Landing Page Builder
Unbounce’s landing page builder uses drag-and-drop functionality, allowing marketers to create campaign pages without developing each page from the ground up.
Starter allows up to 5 pages. Build, Experiment, Optimize, Concierge, and Agency provide unlimited landing pages. Users also get access to more than 100 customizable templates.
The platform supports mobile-responsive pages, page redirects, free hosting, and other landing page capabilities across its plans.
- Unbounce A/B Testing
The Experiment plan and higher tiers provide A/B testing.
Experiment includes unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights and reporting. Optimize, Concierge, and Agency retain these testing capabilities.
Experiment therefore suits marketers who want to compare page variations and use campaign data to make decisions.
- Unbounce Smart Traffic
Smart Traffic is offered on the Optimize plan and higher tiers. The feature is designed to automatically send visitors toward page variants using visitor attributes and campaign performance.
Optimize also provides AI traffic optimization, advanced triggers, industry benchmarks, and audience insights.
- Unbounce Integrations
Unbounce provides integrations and tracking options for connecting landing pages with other marketing services.
Build comes with 1,000+ integrations, as well as custom scripts and pixels. Higher tiers retain these integration options and add more testing, targeting, reporting, and optimization functionality.
Unbounce Pricing: Monthly vs Annual Billing
Starter, Build, Experiment, and Optimize are available with monthly or annual billing.
The current pricing is:
- Starter: $29/month monthly or $22/month annually
- Build: $99/month monthly or $74/month annually
- Experiment: $149/month monthly or $112/month annually
- Optimize: $249/month monthly or $187/month annually
Annual billing provides a 25% saving across these four plans.
Concierge and Agency pricing is custom, so businesses need to contact Unbounce for pricing.
Does Unbounce Offer a Free Trial?
Yes. Unbounce offers a 14-day free trial with no credit card required. Users can test the functionality of their selected plan before paying.
Trial restrictions still apply, including one user, no custom domains, and certain traffic limitations. Users can subscribe before the trial period ends.
Does Unbounce Offer Free Hosting?
Yes. Free hosting is included with Unbounce plans.
Build, Experiment, and Optimize users can publish landing pages using Unbounce hosting. Pages can also be published to an owned domain or WordPress website, although WordPress users are responsible for hosting their own WordPress setup.
What Happens If You Exceed Unbounce Limits?
Unbounce tracks traffic and conversion usage and sends notifications when an account approaches its limits.
If the traffic or conversion allowance is exceeded, pages can remain active. Unbounce may charge a one-time overage fee based on additional usage. Users can alternatively upgrade to a higher plan for additional capacity.
This makes monitoring monthly visitor numbers important, particularly for Starter and Build customers.
Unbounce Professional Services
Professional Services are available as an additional purchase with any Unbounce plan.
The services cover personalized onboarding, training, page migration, landing page redesign, and conversion-focused consulting.
They are separate from the standard subscription features and can help businesses that need additional assistance with setup or campaign optimization.
Which Unbounce Plan Should You Choose?
| User Type | Best Unbounce Plan |
| First landing page | Starter |
| Small campaign | Starter |
| Multiple landing pages | Build |
| Business with higher traffic | Build |
| AI copywriting | Build |
| Marketer running A/B tests | Experiment |
| Team needing multiple users | Experiment |
| Conversion-focused campaigns | Experiment |
| AI traffic optimization | Optimize |
| Higher traffic campaigns | Optimize |
| Advanced targeting | Optimize |
| Large company needing expert support | Concierge |
| Agency managing client campaigns | Agency |
| Multiple domains and teams | Agency |
- Choose Starter If…
Starter is a good match for your first landing page projects when expected traffic is relatively low.
The plan provides 5 pages, 500 monthly unique visitors, 1 user, 1 root domain, lead generation forms, free hosting, and basic landing page functionality.
If traffic will exceed 500 monthly visitors or you require unlimited pages, Build will likely be a more suitable option.
- Choose Build If…
Build is the better fit when you need unlimited landing pages, up to 20,000 monthly visitors, popups, sticky bars, multi-step forms, AI copywriting, custom styling, and 1,000+ integrations.
It is useful for marketers who need a broader landing page toolkit but are not ready to make A/B testing a regular part of their workflow.
- Choose Experiment If…
Experiment is appropriate when conversion testing and reporting are important to your campaigns.
The plan includes unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights. It also supports 30,000 monthly unique visitors, 3 users, and 2 root domains.
- Choose Optimize If…
Optimize is built for businesses that want additional automation and audience-focused campaign functionality.
It supports 50,000 monthly unique visitors and adds AI traffic optimization, advanced triggers, scheduling, industry benchmarking, and audience insights.
- Choose Concierge If…
Concierge is aimed at larger businesses that need high traffic capacity together with hands-on support.
The plan starts at 100,000 monthly unique visitors and includes 15 users, 5 root domains, implementation services, and a dedicated customer success manager. Pricing is custom.
- Choose Agency If…
Agency is designed for agencies managing landing page campaigns for multiple clients and teams.
It starts with 50,000 monthly unique visitors, 5 users, and 10 root domains. The plan also provides implementation services, dedicated customer success, and an agency partner directory listing.
Unbounce Pros & Cons
Pros
- Unlimited conversions: Every plan includes unlimited conversions.
- Free hosting included: Users do not need to purchase separate hosting for Unbounce-hosted pages.
- Large template library: More than 100 templates are available.
- Multiple conversion tools: Higher plans provide popups, sticky bars, multi-step forms, and custom design capabilities.
- Built-in experimentation: Experiment and higher tiers support unlimited A/B testing and variants.
- AI functionality: AI copywriting starts with Build, while AI traffic optimization is available on Optimize.
- Options for different business sizes: Plans cover individual campaigns, growing businesses, larger companies, and agencies.
Cons
- Starter traffic is limited: The plan allows only 500 monthly unique visitors.
- Some advanced features are locked behind higher tiers: A/B testing begins at Experiment and Smart Traffic starts at Optimize.
- Additional usage can cost more: Exceeding traffic or conversion limits may trigger a one-time overage fee.
Is Unbounce Worth the Price?
Unbounce is worth considering for marketers who want a dedicated platform for landing pages and conversion-focused campaigns rather than only a basic page builder.
Starter offers the lowest entry price, while Build adds unlimited landing pages, popups, sticky bars, AI copywriting, custom styling, and 1,000+ integrations. Experiment adds A/B testing and conversion reporting, while Optimize introduces AI traffic optimization and more advanced targeting and audience capabilities.
The most important limitation to monitor is the monthly visitor allowance. Starter supports 500 monthly unique visitors, Build supports 20,000, Experiment supports 30,000, and Optimize supports 50,000. Concierge and Agency are available for larger requirements.
For many businesses, Build may be the practical starting point because it combines unlimited pages with substantially more traffic capacity. Marketers who depend heavily on conversion testing may find Experiment more appropriate.
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Unbounce Pricing FAQs
Unbounce starts at $29 per month for Starter with monthly billing. Annual billing brings Starter down to $22 per month. Build is $99 monthly or $74 annually, Experiment is $149 monthly or $112 annually, and Optimize is $249 monthly or $187 annually.
Yes. Unbounce offers a 14-day free trial without requiring a credit card. The trial gives users access to the selected plan's functionality, subject to trial restrictions.
Unbounce does not currently list a permanent free plan. Instead, users can test the service through a 14-day free trial before choosing a paid plan.
Starter costs $29 per month monthly or $22 annually and provides 5 landing pages and 500 monthly unique visitors. Build costs $99 monthly or $74 annually and includes unlimited pages, 20,000 monthly unique visitors, popups, sticky bars, multi-step forms, AI copywriting, custom styling, and 1,000+ integrations.
Build focuses primarily on landing page creation, while Experiment adds conversion testing capabilities. Experiment includes unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights and reporting.
Yes. Unlimited A/B testing is included in Experiment and higher plans. Experiment also includes unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion reporting.
Yes. Build includes AI copywriting, while Optimize provides AI traffic optimization. Unbounce's MCP server is also available across all plans, including the free trial, allowing connections with AI assistants such as ChatGPT and Claude.
Yes. Smart Traffic is available on Optimize and higher plans. These plans also provide visitor attributes and advanced targeting functionality.
Yes. Unbounce supports publishing landing pages to your own domains. Root domain limits vary by plan. Starter and Build support 1 root domain, Experiment supports 2, Optimize supports 3, Concierge supports 5, and Agency starts at 10.
Final Thoughts on Unbounce Pricing 2026
Unbounce pricing 2026 starts at $29 per month for Starter, with annual billing reducing the monthly rate to $22. Build costs $99 monthly or $74 annually, Experiment costs $149 monthly or $112 annually, and Optimize costs $249 monthly or $187 annually. Concierge and Agency plans use custom pricing.
Starter works for smaller landing page projects, while Build expands the feature set with unlimited pages, higher traffic limits, popups, sticky bars, AI copywriting, and 1,000+ integrations. Experiment adds A/B testing and conversion reporting for marketers who regularly run experiments.
Optimize adds AI traffic optimization, advanced triggers, scheduling, industry benchmarks, and audience insights. Concierge provides larger companies with higher traffic capacity and dedicated support, while Agency is designed around multi-client campaign management.
The 14-day free trial with no credit card required gives users a way to evaluate Unbounce before moving to a paid subscription.
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