Helium 10 pricing ranges from a $0 free option to paid subscriptions beginning at $129 per month. With annual billing, the Platinum plan has a monthly equivalent of $99. Helium 10 gives sellers on Amazon, Walmart, and TikTok Shop access to tools for researching products, analysing keywords, creating listings, managing advertising, and running their businesses.
Different subscription tiers are available depending on whether you are a new seller, an established business, or a large e-commerce brand. Annual billing can reduce the subscription’s monthly equivalent, and eligible customers may also use promotional coupon codes.
Below, we cover Helium 10 pricing in 2026, review the available plans and their features, and explain the discounts and special offers currently listed. We will also go through the platform’s pros and cons to help you decide if it is worth adding to your seller toolkit.
Helium 10 Pricing Plans in 2026
The Helium 10 lineup consists of a Free plan and three paid subscriptions: Platinum, Diamond, and Enterprise.
Here is the current pricing breakdown:
Helium 10 Plan | Monthly Billing | Annual Billing (Monthly Equivalent) |
Free | $0 | $0 |
Platinum | $129/month | $99/month |
Diamond | $359/month | $279/month |
Enterprise | Custom | From $1,499/month |
When you select an annual subscription, the full year’s payment is required upfront. The annual prices shown above are monthly equivalents and do not mean that the amount is charged monthly. Applicable taxes may increase the final checkout amount.
For a 12-month comparison, Platinum provides $360 in annual savings, while Diamond provides $960 in savings compared with paying the regular monthly rate.
Helium 10 Free Plan: $0
The Free plan gives prospective sellers access to selected Helium 10 capabilities without a subscription payment. It is designed for people exploring Amazon selling as well as those who want to try the platform before committing to a paid plan.
What Does the Free Plan Include?
Limited product research.
Selected Chrome Extension features.
Limited listing analysis.
Restricted access to selected seller tools.
Limited account and marketplace access.
Usage restrictions apply to the free package, meaning its research limits and available features are more restricted than those offered with paid subscriptions.
Who should choose it?
New sellers, students, and aspiring Amazon entrepreneurs can use this plan as their starting point. It can also be useful if you want to evaluate the software before making a purchase.
1. Helium 10 Platinum Plan: $129 Per Month
Platinum is Helium 10’s entry-level paid plan and is intended for sellers who want broader access to research and listing tools.
Monthly price: $129
Annual price: $99 per month, billed yearly
Annual payment: $1,188
Annual savings: $360
What Does Helium 10 Platinum Include?
Product research: Research products using sales estimates, demand, and competition data.
Keyword research: Identify the search terms shoppers use to discover products.
Chrome Extension: Examine product research information while browsing supported marketplaces.
Listing Builder: Develop and improve product listings.
Listing Analyzer: Compare competitor listings and find areas that may need improvement.
Inventory management: Track inventory covering up to 40 SKUs.
Profit reporting: Access sales and profit information.
Freedom Ticket: Get Amazon FBA training.
Keyword tracking: Track up to 500 keywords.
Account connections: Link up to two accounts.
Who should choose Platinum?
Platinum is well suited to smaller and newer Amazon sellers whose priorities are product research, keyword analysis, and listing tools. It can be a good starting choice for sellers with a smaller catalogue who do not yet require advanced advertising controls.
2. Helium 10 Diamond Plan: $359 Per Month
Diamond targets sellers who have more extensive requirements for managing their Amazon businesses.
Monthly price: $359
Annual price: $279 per month, billed yearly
Annual payment: $3,348
Annual savings: $960
What Does Helium 10 Diamond Include?
In addition to the Platinum features, Diamond provides:
Advanced product and keyword research.
AI-assisted listing creation.
Helium 10 AI Agent.
Amazon advertising tools through Helium 10 Ads.
Rules-based advertising automation and dayparting.
Inventory management for up to 500 SKUs.
Profit and loss reporting.
Managed refund service.
Keyword tracking for up to 2,500 keywords.
Listing analysis for up to 150 searches per month.
Up to five additional users.
Up to 10 connected accounts.
Monthly workshops and expert webinars.
Diamond also offers up to 1,000 free Helium 10 MCP calls.
There is also an advertising-related cost to consider. Diamond customers pay a Helium 10 Ads management fee equal to 2% of PPC spending managed through the platform.
Who should choose Diamond?
Diamond can be a fit for established Amazon sellers, expanding brands, and agencies. It is particularly useful for businesses working with several products, operating regular advertising campaigns, and needing detailed sales and inventory reports.
3. Helium 10 Enterprise Plan: Starting at $1,499 Per Month
Enterprise is structured for large e-commerce brands and agencies that oversee multiple seller accounts.
Starting price: $1,499 per month equivalent.
Billing: Annually.
Final price: Depends on the business requirements and selected package.
What Does Helium 10 Enterprise Include?
Dedicated customer success manager.
Custom account onboarding.
Support for 10 or more users.
Support for 15 or more seller accounts.
Tracking for up to 5,000 ASINs.
Expanded software usage limits.
Global market intelligence across several regions.
Support for advertising budgets from $25,000 to $1 million per month.
Weekly sessions and one-to-one coaching.
Early access to selected features.
Who should choose Enterprise?
Enterprise can be considered by large brands, established agencies, and businesses managing multiple marketplace accounts. For smaller sellers, this plan is generally unnecessary because Platinum and Diamond address many everyday seller requirements.
Helium 10 Discounts in 2026
There are promotional opportunities that can lower the cost of an initial Helium 10 subscription. Choosing annual billing also reduces the monthly equivalent compared with the standard monthly payment option.
Save Up to 20% With Annual Billing
Sellers can also lower their Helium 10 subscription expense by choosing annual billing.
Plan | Monthly Billing (12 Months) | Annual Payment | Yearly Savings |
Platinum | $1,548 | $1,188 | $360 |
Diamond | $4,308 | $3,348 | $960 |
The annual amount is collected upfront rather than monthly. Before selecting annual billing, compare the required upfront payment with your monthly budget.
Freedom Ticket Training at No Extra Cost
Freedom Ticket, Helium 10’s Amazon FBA training programme, is included with eligible subscriptions such as Platinum and Diamond.
The standalone course price is listed at $997. The programme covers product research, Amazon listings, product launches, and building an Amazon FBA business.
For beginners, this can add training resources to the research software they are already using.
About Helium 10
Helium 10 has a broad selection of seller-focused tools, but its pricing and usage restrictions should be considered before subscribing. Reviewing both the advantages and limitations can help determine whether the platform fits your needs.
Benefits of Helium 10
1. Wide Range of Seller Tools
Helium 10 combines product research, keyword analysis, listing creation, advertising, and profit reporting under one platform. This can reduce the need for sellers to purchase separate software for individual daily research activities.
2. Strong Product Research Features
Black Box and Xray provide information on product demand, estimated sales, competition, and market activity. Sellers can use these insights when evaluating and comparing products before putting money into inventory.
3. Useful Keyword Research Tools
Cerebro and Magnet help sellers discover search terms and analyse competitor keyword rankings. These capabilities can support Amazon SEO efforts and listing improvements.
4. AI-Assisted Listing Creation
The AI Listing Builder can help produce product titles, bullet points, and descriptions. This may reduce listing preparation time, although every generated detail should still be reviewed.
5. Training Resources for New Sellers
Freedom Ticket provides subscribers with Amazon FBA training covering product selection, sourcing, listing creation, and selling on Amazon. This makes it a useful resource for beginners.
6. Different Plans for Different Business Sizes
Helium 10 has options covering beginners, growing sellers, and large brands. A seller can begin with a free account and move to a higher subscription when research requirements increase.
7. Support for Multiple Marketplaces
The platform supports seller and research tools for Amazon and other marketplaces such as Walmart and TikTok Shop. Feature availability differs according to the tool and selected plan.
Helium 10 Pros and Cons: Quick Comparison
Pros
- Great feature 1
- Product and keyword research
- AI-assisted listing creation
- Amazon FBA training
- Multi-marketplace support
- Several subscription options
Cons
- Paid plans cost more than some alternatives
- Usage limits vary by plan
- Learning takes time
Is Helium 10 Worth the Price?
Helium 10 can make sense for sellers who regularly rely on its research, listing, advertising, and reporting tools.
Sellers primarily interested in product and keyword research may find Platinum more appropriate. Diamond is better aligned with established businesses that need advertising automation, inventory management, and more detailed reports.
Enterprise is intended for large brands and agencies with multiple seller accounts and larger teams.
Those who are new to Amazon selling can begin with the free plan or choose Platinum if additional research access is needed. As the business develops, upgrading provides access to more advanced tools.
Quick Links:
Frequently Asked Questions About Helium 10 Pricing
Helium 10 has a free plan priced at $0. Platinum costs $129 per month, Diamond costs $359 per month, and Enterprise begins at $1,499 per month with annual billing.
Yes. The free Helium 10 plan offers limited access to selected product research, listing, and seller tools. Usage limits apply.
Instead of a standard time-limited trial covering all paid features, Helium 10 provides a free account. Users can test selected tools before deciding on a paid subscription.
Platinum is the most affordable paid option. The price is $129 per month with monthly billing or $99 per month when billed annually.
Yes. Helium 10 currently lists H10EVANGELISTS20 for 20% off the first six months and H10EVANGELISTS15 for 15% off the first 12 months on eligible Platinum subscriptions. Check the official offer page for current terms.
Annual subscriptions have lower monthly-equivalent rates. However, certain promotional coupons may not apply to annual billing, so verify the final checkout price before buying.
Yes, it can be useful for beginners looking for product research, keyword analysis, and Amazon seller training. Starting with the free plan is a sensible option, while Platinum can provide broader research access.
Platinum provides product research, keyword research, listing tools, and selected business reports. Diamond adds advanced advertising, inventory management, profit reporting, and higher usage limits.
Final Verdict: Which Helium 10 Plan Should You Buy?
Helium 10 provides subscription levels for different stages of an Amazon business. The free plan allows users to test selected capabilities, Platinum is designed for beginners and smaller sellers, and Diamond is aimed at businesses requiring more advanced advertising and inventory tools.
Enterprise is focused on large brands and agencies that manage several accounts and team members.
To reduce your subscription expense, compare the annual rates and check the H10EVANGELISTS20 or H10EVANGELISTS15 coupon before checkout. Pay close attention to the offer conditions so you understand the length of the discount and what happens once the promotional period ends.
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