Thinkific pricing starts at $54 per month on the Basic plan with monthly billing. If you pay annually, the monthly equivalent falls to $40, with the subscription billed for the year. Thinkific also has Start at $109 per month, Grow at $219 per month, and Plus, which uses custom pricing for larger businesses and organizations.
Thinkific centers its platform on online courses, memberships, communities, digital products, and learning businesses. Along with course creation, it provides tools for learner management, website creation, payments, sales tracking, and course activity.
The best plan depends on your learning business, audience, and required features. An individual creator may be comfortable with Basic, whereas a company offering memberships, live cohorts, or B2B training may need Start or Grow.
Thinkific Pricing Plans at a Glance
Thinkific currently has three paid self-serve options plus a custom Plus plan. The first three plans can be paid monthly or annually. The official pricing page states that annual billing saves 25% compared with the monthly rate displayed.
Thinkific Plan | Monthly Price | Annual Monthly Price | Best For |
Basic | $54/month | $40/month | New course creators |
Start | $109/month | $82/month | Growing course businesses |
Grow | $219/month | $164/month | Larger learning businesses |
Plus | Custom | Custom | Larger organizations |
Annual figures represent the monthly equivalent of paying for a full year. Thinkific currently advertises savings of $173 on Basic, $330 on Start, and $660 on Grow with annual billing.
All four plans provide access to the Thinkific platform, although the feature set and usage limits become broader with the higher tiers.
Thinkific Basic Pricing
Thinkific Basic costs $54 per month when you choose monthly billing. The annual option brings its monthly equivalent to $40.
The plan is intended for creators who are publishing their first course and developing an audience.
The plan includes:
Unlimited courses
Video lessons
Quizzes
Student discussions
1 community
Up to 5 digital products such as ebooks, workbooks, or templates
Checkout
Order bumps
Gifting
Coupon codes
Abandoned-cart emails
Sales and student dashboards
Custom domain
Course and content hosting
Email and chat support
Basic also supports free, paid, and time-limited courses. Creators can schedule lesson releases and host their educational content through Thinkific.
Who Should Choose Thinkific Basic?
Basic is suitable for creators who want the tools needed to sell online courses without taking on a large collection of advanced business features immediately.
It can suit:
New course creators
Coaches
Consultants
Authors
Subject teachers
Small education businesses
Creators selling digital downloads
Creators who intend to offer memberships, organize live cohorts, provide completion certificates, or use payment plans may find the additional capabilities in Start more useful.
Thinkific Start Pricing
Thinkific Start costs $109 per month with monthly billing. Choosing annual billing reduces its monthly equivalent to $82.
Start contains everything included with Basic and adds features designed for course businesses that have already built an audience.
Its features include:
Live cohorts
Coaching
Unlimited Zoom sessions
Bookable calendars
Attendance tracking
Completion certificates
Assignments
Graded quizzes
Bundles
Upsells
Payment plans
Memberships
Subscriptions
HTML and CSS editing
Start also allows unlimited courses. As a result, you do not need to upgrade simply because you want to publish additional courses.
Who Should Choose Thinkific Start?
Start is designed for creators whose business has expanded beyond a simple single-course model.
The plan can make sense when recorded courses are combined with live teaching, coaching, memberships, or subscriptions. Payment plans are also useful for higher-priced courses where students need the option to pay in installments.
If your business only involves one or two straightforward courses, Basic may be sufficient. Start becomes more useful when you expect to use its additional teaching and sales features.
Thinkific Grow Pricing
Thinkific Grow costs $219 per month when billed monthly. Annual billing lowers the monthly equivalent to $164.
Grow is built for businesses that need additional control over their learning website, sales processes, reporting, and team access.
The plan includes everything in Start, plus:
Thinkific branding removal
3 communities
Group orders
B2B sales
Invoicing
Phone support
Priority chat support
API access
Webhooks
Student engagement reports
More administrator accounts
More advanced reporting features
Grow supports up to 6 site administrators, while Start allows 2 and Basic allows 1.
It also provides three communities. This can be useful for businesses that want separate spaces for different courses, customer groups, or membership levels.
Who Should Choose Thinkific Grow?
Grow is intended for established learning businesses that need more advanced business and administration capabilities.
It can work well for:
Online academies
Training companies
Larger course businesses
Businesses selling training to companies
Teams with multiple administrators
Brands that want to remove Thinkific branding
The B2B functionality can also be useful when businesses buy course access for employee groups instead of purchasing access for individual students.
Thinkific Plus Pricing
Thinkific Plus uses custom pricing. Thinkific markets Plus toward businesses that require a more tailored platform setup and dedicated support.
The Plus plan includes features such as:
Dedicated end-to-end support
AI teaching assistant
Single sign-on
Learning paths
SCORM
CRM connections
10,000+ user seats
Custom roles
More administrators
Custom analytics dashboards
Branded mobile app on select Plus contracts
Thinkific also lists dedicated customer support and custom business services with Plus.
Because the requirements of each organization can differ, Thinkific does not publish one fixed monthly price for Plus.
Thinkific Annual vs Monthly Pricing
Annual subscriptions can reduce the effective monthly price.
Plan | Monthly Billing | Annual Billing | Monthly Difference |
Basic | $54 | $40 | $14 |
Start | $109 | $82 | $27 |
Grow | $219 | $164 | $55 |
Plus | Custom | Custom | Custom |
For Basic, paying annually totals $480 per year, while paying $54 each month would cost $648.
Start costs $984 per year with annual billing, compared with $1,308 through monthly payments.
Grow costs $1,968 per year using the annual rate, versus $2,628 when paid monthly.
Thinkific lists annual savings of $173 for Basic, $330 for Start, and $660 for Grow.
If you are confident that Thinkific will remain part of your business for the full year, annual billing can reduce the total subscription expense.
What Does Thinkific Include?
Thinkific provides more than video hosting. It combines course creation, learner management, community functionality, sales features, and website tools in a single platform.
Course Creation
Thinkific supports unlimited published courses on Basic, Start, Grow, and Plus. Courses can contain video lessons, quizzes, discussions, and other media.
Start expands the teaching toolkit with assignments, certificates, live Zoom sessions, and other features.
Communities
Thinkific includes community functionality for student conversations and member engagement.
Basic and Start each include one community, while Grow provides three. Plus has custom community capacity.
These communities can be used alongside courses, allowing students to discuss lessons, share posts, and interact with other members.
Selling Courses
Thinkific provides checkout, coupons, order bumps, gifting, abandoned-cart emails, and flexible payment options.
Start adds bundles, upsells, payment plans, and memberships.
Together, these tools allow course sellers to offer products as one-time purchases, subscriptions, bundles, or installment plans.
Website and Custom Domain
Thinkific includes website-building functionality and support for custom domains. You can build pages for your courses and operate your learning website through your own domain.
Start and higher plans also include HTML and CSS editing, giving users greater control over the site’s design.
Analytics and Reporting
Basic includes sales and student dashboards. Higher plans provide additional reporting and learner activity information.
Grow adds student engagement reports, while Plus can provide custom analytics dashboards.
These reporting tools can help course businesses monitor sales, enrollments, student activity, and course completion without relying completely on separate applications.
Does Thinkific Charge Transaction Fees?
Thinkific’s current materials state that sellers using Thinkific Payments do not pay transaction fees. The plan comparison also lists access to revenue without an extra hold period.
Payment processing costs may still depend on the payment method and payment provider. Sellers should therefore review the current payment terms before deciding how they will process payments.
Does Thinkific Offer a Free Trial?
Thinkific’s current pricing page shows a Start your free trial option for Basic, Start, and Grow.
This gives potential customers an opportunity to explore the course builder, website tools, checkout functionality, communities, and student experience before purchasing a paid subscription.
Review the signup terms because trial duration and promotional conditions may change.
Is Thinkific Worth the Price?
Thinkific can be suitable when your primary objective is to create and sell online courses, memberships, communities, or digital learning products.
For new creators, Basic provides a relatively affordable starting point. At $54 per month, it includes unlimited courses, a custom domain, one community, digital products, quizzes, discussions, checkout functionality, and abandoned-cart emails.
Start has a higher price but introduces features that support a broader teaching and sales model. Live cohorts, coaching, payment plans, memberships, subscriptions, certificates, and assignments make it more appropriate for businesses with multiple ways of delivering courses.
Grow is intended for businesses that need B2B sales, additional communities, improved reporting, more administrator accounts, API access, phone support, and priority chat support.
Plus is aimed at larger organizations that require customized support, SSO, SCORM, learning paths, CRM connections, higher user capacity, and custom reporting.
Which Thinkific Plan Should You Choose?
Choose Basic if you are introducing your first online course and need the core course creation and sales tools without advanced business functionality.
Choose Start if your requirements include live teaching, coaching, memberships, subscriptions, certificates, assignments, bundles, upsells, or payment plans.
Choose Grow if you operate a larger learning business and require B2B sales, multiple communities, more administrators, API access, advanced reporting, and enhanced support.
Choose Plus if you need a customized learning environment with SSO, SCORM, CRM connections, large user capacity, dedicated support, or custom analytics.
Thinkific Pros and Cons
Pros
- Centralizes course creation, hosting, and student management.
- Offers a simple drag-and-drop course creation experience.
- Supports memberships and recurring revenue opportunities.
- Includes customizable course websites and checkout pages.
- Provides student certificates and assessment features.
- Offers integrations to extend the platform's functionality.
Cons
- Customization flexibility may not meet complex website requirements.
- Costs can increase as creators move to plans with more advanced features.
Quick Links:
Thinkific Pricing FAQs
Thinkific pricing starts at $54 per month for Basic. Annual billing lowers the monthly equivalent to $40. Start is $109 per month or $82 with annual billing, while Grow is $219 per month or $164 with annual billing. Thinkific Plus uses custom pricing.
The Basic plan is the lowest-priced paid Thinkific option. It costs $54 per month with monthly billing and $40 per month with annual billing.
Yes. Thinkific currently displays a free trial option for the Basic, Start, and Grow plans.
Thinkific says sellers using Thinkific Payments can sell without Thinkific transaction fees. However, payment processing charges may still apply based on the payment method and provider.
Yes. Thinkific supports memberships and subscriptions. The current pricing table shows these features on Start and higher plans.
Yes. Basic and Start each include one community, while Grow includes three. Plus provides custom capacity. Community functionality includes posts, discussions, member profiles, notifications, and live events.
Basic is a suitable starting point for beginners who want to publish courses and develop an audience. The plan includes unlimited courses, quizzes, discussions, one community, digital products, checkout tools, and a custom domain.
Final Thoughts on Thinkific Pricing
Thinkific pricing starts at $54 per month, while annual billing lowers the Basic monthly equivalent to $40. Start costs $109 per month or $82 annually, and Grow costs $219 per month or $164 annually. Thinkific Plus uses custom pricing for larger organizations.
Basic provides the core tools a new creator needs to publish and sell courses. Start adds live teaching, coaching, memberships, subscriptions, certificates, payment plans, and additional sales features. Grow expands the platform with B2B sales, additional communities, API access, improved reporting, and stronger support.
The platform also includes communities, digital products, website tools, checkout, coupons, subscriptions, analytics, and learner management. Thinkific is positioned for businesses that want to sell learning products rather than simply upload and host videos.
When comparing Thinkific pricing with competing course platforms, consider the features you genuinely need instead of focusing only on the subscription price. Basic can work for a straightforward course, while higher plans may offer better value when memberships, live classes, B2B sales, reporting, or team access become important.
For the most current Thinkific pricing, plan limits, free-trial conditions, and payment information, review the official Thinkific pricing page before purchasing because pricing and plan features can change.
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